Our story
Emmanuelle Camara and Adrian Salguero started Outline Social after watching the same pattern repeat across businesses of every size. Social media keeps getting treated like a megaphone: post something, hope people see it, repeat.
But modern audiences don't work that way. Social media has become its own complex world. The brands that actually win on it aren't just posting more; they're showing up with intention, inside the culture their audience already lives in.
Marketing teams are already powerhouses. They handle strategy, campaigns, partnerships, and everything in between. Social media deserves its own dedicated expertise, and that's exactly what we bring.
Emmanuelle brings 6+ years of social media management across the non-profit, private, and public sectors. She leads content strategy and production for every client.
Connect on LinkedIn →
Adrian's background is in business analysis and project management. He runs the systems that make delivery consistent, keeps timelines honest, and makes sure clients always have a clear picture of what's happening with their account.
Connect on LinkedIn →Our mission
Help established businesses build trust with the people they want to reach, through social media with a clear purpose and measurable results.
Our vision
To become the most trusted social media agency in Atlantic Canada and beyond, serving businesses in French and English, and to make evidence-based social media the standard.
How we work
Organic first
We currently focus on organic social media: content and community that build trust over time.
English and French
We work with businesses in both languages.
Remote across Canada
Strategy, content and reporting work remotely. On-location shoots are currently available in PEI only.
What we're building
We believe in building lasting relationships with the people we work with.
Sharper over time
The longer we work with your brand and dive into your audience's culture, the better we get.
Quality over quick
We always prefer quality and sustainability over fast but forgettable.
If that sounds like you, we'd love to have a chat.
Book a discovery call